Naturalica Foods

The challenge

Naturalica came to us with a clear vision. For almost two decades they have been building quality off-screen: chocolate, freeze-dried fruit, their own cafés, three brands, 18 international awards. They needed a website that shows that quality to B2B partners and builds the same trust online that people already feel in person.

Our approach

There wasn't much to convince anyone of. The feeling you get when you think of Teta Frida isn't a marketing trick or a nice logo, it's the company's mission, vision and culture showing through. Our job was simply to put on screens what people already feel off them. So we visited Teta Frida, tried the chocolate (at least five bars and a few coffees, all 10/10), and worked with the same energy and passion the brand has, because we knew it would show. Clean, precise, easy to understand: real visuals, video, animation, nothing extra.

What we built

• A fully custom-built website: six core pages plus seven product pages, no templates.
• Hero and production film, an interactive map of 25+ markets, and the One Brand, Three Versions story.
• A product catalogue with in-page detail sheets for every category.
• The ChoBiotics science section, probiotics meet chocolate.
• A self-service News CMS, inquiry routing, GA4 with consent, and a full SEO migration with redirects from the old site.

The outcome

As Uroš Mlakar, Founder & CEO, puts it: “Brands lose their soul the moment growth forces them into compromise.” We felt that at every step of the collaboration. When a company has a clear vision and a clean intention, our work gets much easier, and it's exactly because of companies and people like this that we love what we do.